Using the 

i. In-text citations answer the questions.

ii. You must use scholarly references

iii. Cite at least three references.

iv. must be well structured (introduction, body, and conclusion)

(A.)

Exploring Factors That Influence Consumer Loyalty to Automobile Dealerships in New York

Using the article above, perform the following: 

(ai.) Provide some customer retention strategies which benefits organizations.

 

(aii.) What actions are involved before the final decision to buy or consume a product and services?

 

(B.)

Principles of marketing. (2015). University of Minnesota Libraries Publishing. https://doi.org/10.24926/8668.1901 (Original work published 2010).

 

Stokes, R. (2020, April 20). eMarketing - the essential guide to marketing in a digital world. Libre Texts. https://biz.libretexts.org/Bookshelves/Marketing/Book%3A_eMarketing__The_Essential_Guide_to_Marketing_in_a_Digital_World_(Stokes) licensed by CC By-NC-SA 3.0 A condensed older version may be downloaded here: The essential guide to marketing in a digital world 5TH Edition

 

Using these links above and other sources in Unit 1 and in Unit 2, consider your own behavior as a buyer. Think about the kinds of things that move you to make purchases, both large and small, and then answer the following:  

(bi.). Before making a major purchase, what types of data do you gather? 

 

(bii). What types of data are most compelling to you? Do you buy impulsively? 

 

(biii.) If so, what type of products do you buy impulsively? 

 

(biv.) Are there ways in which you want to improve your own consumer behavior?

 

(C.)

. Take a moment and reflect on the topics of Understanding Customer Behavior. 

(ci.) Formulate at least two questions that arose while you were reading the material and completing the assignments.

 

(cii.) Was there anything in this Unit 2 of the attached document in (B.) that surprised you or caught your attention? 

 

(ciii.) Explain?