Question: Using the idea of bounded rationality, identify the reason why, in each situation, a consumer might fail to make the decision that rational models predict.
Using the idea of bounded rationality, identify the reason why, in each situation, a consumer might fail to make the decision that rational models predict.
limited capacity to process information
limited capital
limited information
limited time
Gwyns car is running out of gas. She stops at the first station she sees.
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Armando is shopping for shrubs for his yard. He has tried, unsuccessfully, to find out which shrubs are the most diseaseresistant.
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Reilly has been shopping for a new laptop for weeks. At this point, he is having trouble distinguishing the different models he has seen.
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