Using the image above, Please USE FOUR VALUE DRIVERS and be able to apply them to Southwest Airlines Company.

NOTE: Make sure to address problems and issues, how to fix them, how to implement once changes are made, and how to measure it. Please I ask to answer this correctly,

thank you!

FIGURE 5.3 Value Drivers: The Keys to Creating a Differentiation Advantage Quality control processes Product features and performance Customer services Sales and marketing VALUE DRIVERS Production R&D Employee skill, training, experience Input quality Technology and Innovation Source: Adapted from Michael E. Porter, Competitive Advantage: Creating and Sustaining Superior Performance (New York: Free Press, 1985). Access the text alternative for slide images. McGraw Hill