Question: Using the information below, answer the following question for this reflection: In your own words reflect on how this project meets the Program and Institutional
Using the information below, answer the following question for this reflection: In your own words reflect on how this project meets the Program and Institutional outcomes as stated above. The Portfolio Project involves a team of marketing professionals from a company with a strong presence in the U.S. tasked with creating a domestic product marketing strategy for a fictional new product. The team will work on a complete marketing plan, with sections due each week. The project will culminate in a presentation to the Board of Directors. The first week involves Introduction and Collaboration, with team members working together in their collaboration area. The second week focuses on Company and Product Details, with team members developing the first part of the plan. The plan includes a description of the company, product, slogan, target market, demographic information, and reasoning for the selections. The third week involves Advertising and the 4Ps. Team members create an ad in Canva and explain how it will be used to promote the product. The fourth week focuses on Advertising and the 4Ps, with team members submitting their updated plan. The final week is the Global Expansion Marketing Plan, with team members submitting their plan by
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