Using the information from Module $3($Chapter $3$ of the prescribed book$),$ research the macro environment of your product. This should cover:

Demographic

Economic

Natural

Technological Political

Cultural

Note your responses to the following questions, which can then be incorporated into your final submission. Think about:

Why is this environment important for marketers to consider?

How might aspects of this environment affect marketing of the product used in this assignment?

Are your ideas supported by theory from reputable websites, the textbook, or peerreviewed journals?

Using the information, you have gathered, and the conclusions you have made above, use the following guide to structure your submission.

Cover page

Name of assignment, unit number and name, your name and student ID$,$ Lecturer's name, due date, word count.

Introduction

General statement about why it is important for marketers to consider the macroenvironment when they are planning. This should include a statement about the purpose of the macro$-$environment.

Outline the six elements of the macro$-$environment.

Statement which indicates that you will be explaining the macro$-$environment elements in relation to your product $($see options below$).$ Brief statement about your product.

Macro$-$environmental factors

This section will be your analysis of the six macro$-$environmental factors outlined above. Each paragraph should have:

A topic sentence $($general statement about what the paragraph is about$).$

A Statement to define or state the importance of the macro$-$environmental element to marketers.

One or more examples of aspects of this element that marketers need to consider.