Using the information in Tables $2\mathrm{.}2$ and $2\mathrm{.}3,$ critique the adequacy and merit of the following vision statements, listing effective elements and shortcomings. Rank the vision statements from best to worst once you complete your evaluation.

$\backslash$table$[[$VISION STATEMENT,$\backslash$table$[[$Effective$],[$Elements$]],$Shortcomings$],[$American Express,,$],[$We work hard every day to make American Express the world's,,$],[$most respected service brand. ${?}^{27},,],[$Hilton Hotels Corporation,,$],[$Our vision is to be the first choice of the world's travelers. Hilton,,$],[$intends to build on the rich heritage and strength of our brands by:$,,],[-$ Consistently delighting our customers,,$],[-$ Investing in our team members,,$],[-$ Delivering innovative products and services,,$],[-$ Increasing shareholder value,,$],[-$ Creating a culture of pride,,$],[-$ Strengthening the loyalty of our constituents ${?}^{28},,],[$A world beyond cash. ${?}^{29},,],[$BASF$,,],[$We are "The Chemical Company" successfully operating in all major markets.,,$],[$Our customers view BASF as their partner of choice.,,$],[$Our innovative products, intelligent solutions and services make us$,,],[$the most competent worldwide supplier in the chemical industry.,,$],[-$ We generate a high return on assets.,,$],[-$ We strive for sustainable development.,,$],[$We welcome change as an opportunity.,,$]]$