Using the information in Tables $2\mathrm{.}2$ and $2\mathrm{.}3,$ critique the adequacy and merit of the following vision statements, listing effective elements and shortcomings. Rank the vision statements from best to worst once you complete your evaluation.

$\backslash$table$[[$VISION STATEMENT,$\backslash$table$[[$Effective$],[$Elements$]],$Shortcomings$],[$American Express,,$],[\backslash$table$[[$We work hard every day to make American Express the world's$],[$most respected service brand. ${?}^{27}$