Question: Using the information provided in the article, describe the distribution/marketing channel(s) that Ben and Jerry is using for Doggie Dessert in the United States. Apply

Using the information provided in the article, describe the distribution/marketing channel(s) that Ben and Jerry is using for Doggie Dessert in the United States. Apply all the proper terminology presented in the textbook (direct/indirect as well as the types of intermediaries being used if applicable). (2 marks)

Part B. Describe two roles or functions of intermediaries, using this case as your example. Make sure your advantages are specific to this case.

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