Using the information provided please answer the following questions

1. What is the optimal solution ( in words?
2. The budget was reduced to 7500.00. Evaluate the effect.
3. Winbig can now buy a maximum of 7 newspaper ads. Evaluate the effect? Explain
4. Assume the audience for news papers ads went down by 2500. Evaluate the effect?

The Win Big Gambling Club promotes gambling junkets from a large Midwestern city to casinos in the Bahamas. The club has budgeted up to $8,000 per week for local advertising. The money is to be allocated among four promotional media: TV spots, newspaper ads, and two types of radio advertisements. Win Big's goal is to reach the largest possible high-potential audience through the various media. The following table presents the number of potential gamblers reached by making use of an advertisement in each of the four media. It also provides the cost per advertisement placed and the maximum number of ads that can be purchased per week. Win Big's Contractual arrangements require that at least 5 radio spots be placed each week. To ensure a broad scoped promotional campaign, management also insists that no more than $1,800 be spent on radio advertising every week. Mierosot Exed 12.0 Sensitivity Report