Question: - Using the integrated framework of Miles & Snow into the Porter Model, identify which category best describes Amazon's fundamental business strategy. How does this

- Using the integrated framework of Miles & Snow into the Porter Model, identify which category best describes Amazon's fundamental business strategy. How does this align with Bezo's comments on the advantages of a customer-centric approach?

- Be sure to identify which elements of Amazon's marketing strategy is most important, and why.

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