Question: using the integrated information response model, explain how consumers obtain and integrate information into forming attitudes and purchase intentions towards a brand or product? use

  1. using the integrated information response model, explain how consumers obtain and integrate information into forming attitudes and purchase intentions towards a brand or product? use a diagram to assist in your discussion and apply this model handy-Andy (product)?
  2. explain the theory behind the MECCAS model and the laddering technique? using a product, explain levels of the MECCAS model and how that products fits into those levels?

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