Question: Using the Kinshasa Abroad Case Study, analyze and respond to the following 7 questions. Diagnose the problem: Price is right? Too high? Too low? Brand

Using the Kinshasa Abroad Case Study, analyze and respond to the following 7 questions.
Diagnose the problem:
Price is right? Too high? Too low?
Brand awareness: students just dont know about this restaurant
What is the product? Is it just foods? Or service like dance, music or the cultural environment?
How is the competition around that area?
What is the targeted customers?
Maybe students are new to this African food
Promote a new cuisine: how to design a campaign on campus.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

Price is right? Too high? Too low? Brand awareness: students just don t know about this restaurant What is the product? Is it just foods? Or service like dance, music or the cultural environment? How...

Q:

\fMarketing Fashion: A Global Perspective 00_INT_Rath_FM_FNL.indd 1 4/16/12 6:54 PM 00_INT_Rath_FM_FNL.indd 2 4/16/12 6:54 PM Marketing Fashion: A Global Perspective Patricia Mink Rath Marketing...

Q:

With the given information, if the case involves a company's or manager's actions, evaluate what the company or manager did or did not correctly in handling the issue affecting it. How should actions...

Q:

Kinshasa Abroad - African Cuisine and Culture Youlou Kabasella owned and operated a restaurant and nightclub in Kinshasa, Zaire, for nearly 1 4 years. The restaurant s menu was filled with popular...

Q:

Chapter 5 Summary: A. Identify and discuss five or six standards that could be established; include how variance from such standards could be measured. C. From the perspective of a hotel's general...

Q:

Analysis of lean construction practices at Abu Dhabi construction industry Raid Al-Aomar 1 Abstract Question: What are the current construction wastes in Abu Dhabi (AD) construction industry and what...

Q:

MBA 5652, Research Methods Course Syllabus Course Description Business research methods will guide students in advancing their knowledge of different research principles and their applicability in...

Q:

I'm looking to see if someone can help me with this homework. I have attached the documents that are needed. I'm not good with financial reports. Thanks the home depot annual report 2012 AnnuAl...

Q:

Northern Virginia Community College HOW MUCH FINANCIAL RISK SHOULD YOU TAKE? Mark D. D'Antonio Nova Southeastern University FORT LAUDERDALE, FLORIDA, U.S.A. Abstract A successful retirement...

Q:

hi expert help me answer the questions below thank you Wyndham Worldwide Excels at Stakeholder Management INTRODUCTION Wyndham Worldwide, headquartered in Parsippany, New Jersey, is a leading global...

Q:

What is a common weakness of Jensen's alpha and the Treynor ratio?

Q:

If the weather in LA is 28.0 C with an atmospheric pressure of 0.9986 atm, calculate the density of air under these conditions. The molar mass of air is 28.97 g/mol. If the amount of ozone in the air...

Q:

On January 1 , Carla Vista Corporation had 6 1 , 8 0 0 shares of no - par common stock issued and outstanding. The stock has a stated value of \ ( \ $ 4 \ ) per share. During the year, the following...

Q:

-/1 View Policies Current Attempt in Progress The following amortization and interest schedule reflects the issuance of 10-year bonds by Bridgeport Corporation on January 1, 2014, and the subsequent...