Question: using the list from the back of your textbook, select 2 3 ratios from each of the following six diagnostic financial performance categories, decide which

using the list from the back of your textbook, select 23 ratios from each of the following six diagnostic financial performance categories, decide which ratios (23 for each diagnostic category listed) you wish to use. Short-term liquidityCapital structure and solvencyReturn on invested capitalAsset turnover (utilization)Operating performance and profitabilityFinancial market measures Using the ratios you select; gather the information you need to calculate the ratios from your selected companys Amazon.com Inc 10-K or annual report. Calculate the ratios for your company, the industry, and a competitor. Review an example of the ratio chart. Conduct an analysis of the ratios by summarizing the companys ratios in terms of how well the company is performing as compared to the industry and the competitor. Company 20XX Competitor 20XX Industry 20XX Liquidity Ratio Current ratio Current Assets / Current Liabilities Capital Structure and Solvency Liabilities to assets ratio Total Liabilities / Total assets Total debt to Equity Total Liabilities / Shareholder's equity Return on Investment Return on Common equity Net Income / Average shareholder's equity Quick ratio Current Assets/ Current liabilities Total asset turnover Sales /average total assets Asset utilization Accounts Receivable Turnover Sales / Average accounts receivable Inventory Turnover COGS / Average inventory Total Assets Turnover Net Sales / Avg. total assets Market Measurement Price To Earnings Ratio Market price per share / Earning per shar

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