Question: Using the luxury brand you selected for your project ( CHANEL ) : discuss strategic recommendations on how you are to successfully sell the repositioned

  1. Using the luxury brand you selected for your project ( CHANEL ): discuss strategic recommendations on how you are to successfully sell the repositioned brand or brand extension (depending on your project choice). Keep in mind that you will be attempting to reach current and new customers.
  2. Make sure you discuss cultural and subcultural implications.

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