Question: Using the Marketing lecture as a resource, and considering the strategy you have selected for your Capsim company, discuss specifically how you will use marketing
Using the Marketing lecture as a resource, and considering the strategy you have selected for your Capsim company, discuss specifically how you will use marketing to grow your Revenues top line sales For example, will you increase your marketing investments for all products equally; what will be the timing of your investments; will early investments in marketing be more important to implement your strategy than later investments, etc.?
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