Using the model described in Porter, Five Competitive Forces That Drive Strategy, consider each of the five forces in turn and identify what causes that force to be strong, neutral or weak, and then from this information explain why this industry has an overall favorable structure, with generally high profitability, a neutral structure or an unfavorable structure with generally poor profitability. Based on your assessment of the industry, provide general tentative recommendations to industry firms how to best compete in this industry and how industry participants might improve the competitive dynamics of the industry.