Question: Using the Module One Activity Template Spreadsheet and the financial data websites provided, analyze the financial health of your selected company and another company of

Using the Module One Activity Template Spreadsheet and the financial data websites provided, analyze the financial health of your selected company and another company of your choosing in the same industry.

RATIO ANALYSIS
Note: change the column names to your industry and selected companies
RATIOS [INDUSTRY/INDEX] [COMPANY #1] [COMPANY #2] ANALYSIS
Profitability Ratios (%)
Gross Margin
EBITDA Margin
Operating Margin
Pre-Tax Margin
Effective Tax Rate
Financial Strength
Quick Ratio
Current Ratio
LT Debt to Equity
Total Debt to Equity
Interest Coverage
Valuation Ratios
Price/Earnings Ratio
Price to Sales P/S
Price to Book P/B
Free Cash Flow per Share
Management Effectiveness (%)
Return On Assets
Return On Investment
Return On Equity
Efficiency
Receivable Turnover
Inventory Turnover
Total Asset Turnover
Free Cash Flow/Net Income
What is Ratio Analysis? Briefly explain and cite your resources:
Based on the ratio analysis above, in which company would you be willing to invest and why?
References

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