Question: Using the NFLs Digital Media Strategy Case study published by Havard business school 1. Discuss the factors that have resulted in the NFL becoming Americas

"Using the NFLs Digital Media Strategy Case study published by Havard business school"

1. Discuss the factors that have resulted in the NFL becoming Americas Game and the most popular sport in the country?

A. Explain the dynamics behind the competitive balance in the NFL versus other U.S. based properties as well as other leagues globally.

B. What do you think has made it successful and offer other ideas on how the NFL can more effectively build the NFL brand and continue to grow its fan base?

C. What is the NFL Blackout Policy (which has recently received some government attention) and what is your opinion of it? Good or bad idea and Why?

D. How has Brian Rolapp and his group transformed the NFL from a sports property into a media company? (Discuss the difference between the two in your answer)

E. What is the distinction between a sponsorship deal and a content licensing deal and how does the wireless category bridge both versus the insurance category?

F. In your opinion, what is the best option for Rolapp to pursue regarding the NFL Mobile strategy? What are the advantages and disadvantages to the strategy you recommend to ownership?

G. What are your thoughts on the future growth prospects of the NFL, how are they going to achieve Commissioner Goodells goal of $25 Billion in revenue by 2027?

H. The NFL is definitely facing some headwinds heading into next season including the player protests, declining TV ratings and the concussion issues.

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