Using the PEST and SWOT analyses completed in this class, write Uniqlo a memo summarising what your team considers to be the TWO most important aspects of the external business environment in New Zealand for them to consider before deciding whether or not to enter the New Zealand retail fashion market.

Explain why you believe those are the most important aspects, and whether you think they should enter the market

Note: Prioritise, draw out and summarise your main points about the external business environment. Include some facts and information to justify those points, but be careful to avoid a "brain dump" of too much irrelevant information.

400 words maximum