Using the phase-gate process, How does understanding consumer wants and needs impact the process of generating and
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Using the phase-gate process, How does understanding consumer wants and needs impact the process of generating and developing successful product ideas, and how can companies help ensure that the customer's needs and wants are not "lost" throughout the lengthy product development process?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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