Using the product-service identified in the Week 4 project, prepare the Marketing Plans Financials and Controls, as illustrated in the example plan on pp. 63-64 of your text. (Another example is in the Appendix; however, some of the sections are in a different order.) Example plan listed below!

My Product-Service: A Ferrari comparble to the Prosche Panamera targeting rich people with children

At a minimum, the Financials and Controls must include the following sections, correctly numbered, and labeled. Use the example plan beginning on p. 60 as your base format:

4.0 Financials (This is the section heading, which includes an introductory paragraph.)

4.1 Break-Even Analysis

4.2 Sales Forecast

4.3 Expense Forecast

5.0 Controls (This is the section heading, which includes an introductory paragraph.)

5.1 Implementation

5.2 Marketing Organization

5.3 Contingency Planning

Your assignment should be 2-3 page(s) in length. Follow the example provided below!!

The purpose of Pegasus marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance:

This Weeks Example: Pegasus Sport International. On pages 63-64 are listed below:

4.0 Financials

This section will offer the financial overview of Pegasus related to marketing activities. Pegasus will address break-even analysis, sales forecasts, expense forecast, and indicate how these activities link to the marketing strategy.

4.1 Break-Even Analysis

The break-even analysis indicates that $7,760 will be required in monthly sales revenue to reach the break-even point.

TABLE 4.1 Break-Even Analysis

Break-Even Analysis:

Monthly Units Break-Even 62

Monthly Sales Break-Even $ 7,760

Assumptions:

Average Per-Unit Revenue $125.62

Average Per-Unit Variable Cost $ 22.61

Estimated Monthly Fixed Cost $ 6,363

4.2 Sales Forecast

Pegasus feels that the sales forecast figures are conservative. It will steadily increase sales as the advertising budget allows. Although the target market forecast (Table 2.1) listed all of the potential customers divided into separate groups, the sales forecast groups customers into two categories: recreational and competitive. Reducing the number of categories allows the reader to quickly discern information, making the chart more functional.

Monthly Sales Forecast

TABLE 4.2 Sales Forecasts

Sales Forecast
Sales`	2011	2012	2013
Recreational	$455,740	$598,877	$687,765
Competitive	$72,918	$95,820	$110,042
Total Sales	$528,658	$694,697	$797,807
Direct Cost of Sales	2011	2012	2013
Recreational	$82,033	$107,798	$123,798
Competitive	$13,125	$17,248	$19,808
Subtotal Cost of Sales	$95,158	$125,046	$143,606

4.3 Expense Forecast

The expense forecast will be used as a tool to keep the department on target and provide indicators when corrections/modifications are needed for the proper implementation of the marketing plan.

Milestones

TABLE 4.3 Milestones

Plan
Milestones	Start Date	End Date	Budget	Manager	Department
Marketing Plan Completion	1/1/11	2/1/11	$0	Stan	Marketing
Website completion	1/1/11	3/15/11	$20,400	Outside Firm	Marketing
Advertising Campaign #1	1/1/11	6/30/11	$3,500	Stan	Marketing
Advertising Campaign #2	3/1/11	20/30/11	$4,550	Stan	Marketing
Development of the Retail Channel	1/1/11	11/30/11	$0	Stan	Marketing
Totals $28,450

Monthly Expense Budget

TABLE 4.4 Marketing Expense Budget

Marketing Expense Budget	2011	2012	2013
Website	$25,000	$8,000	$10,000
Advertisements	$8,050	$15,000	$20,000
Printed Material	$1,725	$2,000	$3,000
Total Sales & Marketing Expense	$34,775	$25,000	$33,000
Percent of Sales	6.58%	3.60%	4.14%
Contribution Margin	$398,725	$544,652	$621,202
Contribution Margin/Sales	75.42%	78.40%	77.86%

5.0 Controls

The purpose of Pegasus marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance:

Revenue: monthly and annual

Expenses: monthly and annual

Customer satisfaction

New-product development

5.1 Implementation

The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget.

5.2 Marketing Organization

Stan Blade will be responsible for the marketing activities.

5.3 Contingency Planning

Difficulties and Risks

Problems generating visibility, a function of being an Internet-based start-up organization

An entry into the market by an already-established market competitor

Worst-Case Risks

determining that the business cannot support itself on an ongoing basis

having to liquidate equipment or intellectual capital to cover liabilities

These above are just examples to complete the assignment!! I need this answer like yesterday!