Using the project data set from Topic 5, in 1,000-1,200-words, conduct hypothesis tests and differences tests for your assigned research scenario as shown below. These are minimum requirements. Your team should conduct other tests as appropriate to strengthen your report. Add the results of your differences tests to your Marketing Research Report that will be submitted in Topic 8.

Autonomous Vehicles

Generalize the percentage of women found in the sample to the population. Generalize the mean score of "How comfortable do you feel about the idea of riding in an autonomous vehicle as a driver?" to the population. The client believes that the percentage of respondents with the "lane control" feature is 30%. Perform the appropriate difference test. Is the client correct? Explain your answer. Data from an earlier survey suggested that respondents reported "social media" as a source for information 60% of the time when asked the question, "When conducting research, where do you find information on potential vehicles?" Perform the appropriate difference test. Are the results of the two surveys the same or different? Explain your answer. Are men or women more likely to rank "Reduce traffic accidents" higher when asked to rank the benefits of autonomous vehicles? Perform the appropriate difference test. Explain your answer. Are men or women more in agreement with the statement "I feel uncomfortable sharing the road with self-driving vehicles?" Perform the appropriate difference test. Explain your answer.

In 200-250-words, define hypothesis testing and explain the value of conducting differences tests. See the "Marketing Research Report Outline," found in the Class Resources, and add the results of the differences tests in the section called "Results - Hypothesis Testing and Differences Tests."