Using the questionnaire posted in the file titled "Chapter 13 and 16 Discussion Board," please show how you would code each question.

For example, for Question 1 (Please indicate your gender), the question could be titled "Sex" and could be coded 1 = Female; 2 = Male.

CHAPTER 13 and CHAPTER 16 DISCUSSION BOARDS Please see the discussion board for each chapter to know what is being asked of you.

Survey Instrument: THANK YOU for your participation in this interesting study. Your participation will aid us in determining what people in our community think about the present products and services offered by banks. The results will provide the banking industry with additional insights on how to better serve the needs of people in the Murfreesboro community. Your attitudes, preferences, and opinions are important to this study; they will be kept strictly confidential.

DIRECTIONS: PLEASE READ EACH QUESTION CAREFULLY. ANSWER THE QUESTION BY FILLING IN THE APPROPRIATE BOX(ES) THAT REPRESENT YOUR RESPONSE(S).

1. Please indicate your gender. O Female O Male

2. Into which one of the following categories does your current age fall?

O Under 18 O 25 to 35 O 45 to 55 O 65 to 75 O 18 to 25 O 35 to 45 O 55 to 65 O Over 75

3. Which one of the following banks would you consider the one that you use most often in conducting banking or financial transactions? (Please fill in the one appropriate box)

O Bank of America O Regions Bank O Wilson Bank & Trust

O Suntrust O First Tennessee O Fifth Third Bank

O Some other bank; please specify:___________________

4. Next to each statement, please fill in the one response box that best expresses the extent to which you agree or disagree with the statement. Remember, there are no right or wrong answers--we just want your opinions.

Definitely Generally Somewhat Somewhat Generally Definitely

Statements Important Important Important Unimportant Unimportant Unimportant

I often seek out the advice

of my friends regarding a O O O O O O

lot of different things.

I buy many things with O O O O O O

Credit cards.

I wish we had a lot

more money. O O O O O O

5. At which of the following financial institutions do you or some member of your immediate household have a personal savings account? (Please fill in as many or as few as are necessary) Both You & Some Other Yourself Some Other Member Member Bank of America O O O Regions Bank O O O First Tennessee O O O Suntrust O O O Wilson Bank & Trust O O O Fifth Third Bank O O O Another institution; please specify: ___________________________________________________

6. Approximately how many overdrawn charges on your checking account has your bank imposed on your account in the past year? O None O 1-2 O 3-7 O 8-15 O More than 15

7. How likely are you to change banks and open a new checking account in the next 6 months? O Very Unlikely O Unlikely O Neither Likely or Unlikely O Very Likely

8. Which one of the following categories best corresponds with your last completed year in school? O Post-graduate studies or advanced degree O Completed high school O Graduate studies or degree O Some high school O Completed college (4-year degree) O Completed grammar school O Some college or technical school O Some grammar school

9.Please indicate the number of children under 18 years of age in your household. O 1 O 2 O 3 O 4 O 5 O 6 O More than 6

10.In which of the following categories does your total (approximate) family income, before taxes, fall? O Under $10,000 O $30,000 to $50,000 O $10,000 to $15,000 O $50,000 to $75,000 O $15,000 to $20,000 O $75,000 to $100,000 O $20,000 to $30,000 O Over $100,000