Question: Using the ratios and information given below for SportsOutlet.com, analyze the short-term liquidity and operating efficiency of the firm. 2015 2014 Current ratio 1.50 1.35

Using the ratios and information given below for SportsOutlet.com, analyze the short-term liquidity and operating efficiency of the firm.

2015 2014

Current ratio 1.50 1.35

Quick ratio 1.15 1.08

Cash flow liquidity ratio 1.39 1.32

Average collection period 10 days 7 days

Days inventory held 35 days 28 days

Days payable outstanding 86 days 79 days

Cash conversion cycle (41 days) (44 days)

Fixed asset turnover 27.36 times 22.14 times

Total asset turnover 1.93 times 2.21 times

Cash flow from operations (in millions) $523 $376

Net sales (in millions) $6,743 $5,187

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