Using the relevant frameworks, analyse the environment within which The Coca$-$Cola Company

$($TCCC$)$ finds its self at the time of the case.

Question $2$

Based on your findings in question $1,$ discuss the specific factors that led to The Coca$-$Cola

Company deciding to develop and launch Coke Life?

In your discussion, consider the Macro, Micro, Industry and Company specific details.

Question $3$

Using your understanding of Segmentation, Targeting, and Positioning; discuss and evaluate how

The Coca$-$Cola Company:

Goes about Segmenting the soft drinks consumer market $(10)$

Evaluates and decides on who Coke Life is Targeted at $(5),$ and

Goes about Positioning Coke Life $-$ and the resultant positioning statement $(10).$

Apply your knowledge of the "Marketing Mix" to discuss and evaluate how The Coca$-$Cola

Company launched Coke Life?

In your view, was the launch a success? Justify your answer.