Using the resources provided to you during this round, make necessary changes to your messaging driver selection.

Up$-$and$-$comer Raj

Male

$21-28$ years old

Single

Full$-$time employee

Yearly income between $$55,000-$$$80,000$

Spends his time with fantasy sports, reading books, and taking online courses

Money & business$-$driven, takes risks by trying new things, has an entrepreneurial mindset

Message Drivers

$0$ of $1$

Price: Communicates the price$/$cost of an item to the consumer

Fun: Mentions the fun elements of the brand or product

High Quality: Demonstrates how the product's quality is higher than a competitor's

Trust in a Brand: Proves that a consumer can trust the brand

Detailed Information: Supplies facts about the brand or product that may be useful in the consumer's decision to purchase

Customer Service: Answers questions about the brand or product and helps the consumer to get the most out of it

Appeal: The appearance of the brand or product

Brand Affinity: Makes the consumer feel connected to the brand

Reviews and Opinions: Provides reviews and real customer opinions about the brand or product