Using the same case, please answer the second question

$($

listed

$,$

$$

$)$

:

Question #

$2$

: Describe and explain four related tactics

$($

two for nobjective

$)$

$.$

Case #

$1$

$-$

$$Greenwashing

A local college has partnered with a small car dealership in a community. The

college and deciership have collaborated on a social marketing campaign meant to

accomplish two gol's:

$($

a

$)$

$$change people's transportation patterns while also

$($

b

$)$

reducing gas emissions within the community. The local car dealership provided

college students with a fleet of trucks that seat up to

$6$

$$passengers for three weeks

at no cost

$.$

$$The college uses the dealership's logo on all its promotional materials toUsing the same case, please answer the second question $($listed $,A)$:

Question #$2$: Describe and explain four related tactics $($two for nobjective$).$ Obejctive $1$: Increase awareness of the importance of carpooling and sustainable transportation options: Objective: To increase the number of students who are aware of the college's carpooling program and the benefits of using sustainable transportation options, at least $75\%$ of students will sign up for the carpooling program and report using sustainable transportation options at least once per week. obejctive $2$:Reduce the college's carbon footprint: Objective: To reduce the college's carbon footprint by at least $10\%$ in the next year, the college will implement energy$-$saving measures, such as turning off lights and equipment when not in use, and encourage students, staff, and faculty to participate in sustainable transportation options, such as carpooling, biking, and walking. To achieve this objective, the college can work with student groups and organizations to promote energy$-$saving measures and sustainable transportation options. The college can also provide incentives, such as discounts on parking fees, to encourage students, staff, and faculty to participate in sustainable transportation options. By setting these two measurable objectives, the college can work towards achieving its dual goals of changing transportation patterns and reducing gas emissions within the community. Additionally, by promoting sustainable transportation options and reducing the college's carbon footprint, the college can improve its reputation within the community and build a more positive relationship with the disgruntled students.

Case #$1-$ Greenwashing

A local college has partnered with a small car dealership in a community. The

college and deciership have collaborated on a social marketing campaign meant to

accomplish two gol's: $($a$)$ change people's transportation patterns while also $($b$)$

reducing gas emissions within the community. The local car dealership provided

college students with a fleet of trucks that seat up to $6$ passengers for three weeks

at no cost$.$ The college uses the dealership's logo on all its promotional materials to

encourage students to carpool.

Students have since voiced their anger. They call on the college and its corporate

partner to end their greenwashing practices. A protest is planned at both the college

and the local dealership.

encourage students to carpool.

Students have since voiced their anger. They call on the college and its corporate

partner to end their greenwashing practices. A protest is planned at both the college

and the local dealership.