Question: - Using the same local e - commerce website identify two market opportunities or market problems which can be explored. Leveraging the insights gained from

- Using the same local e-commerce website identify two market opportunities
or market problems which can be explored.
Leveraging the insights gained from your customer journey mapping exercise, the objective
of this follow-up assignment is to identify two possible areas of intervention for the
business at any stage of the customer journey (see #4 in previous section). These two
areas can represent opportunities or problems. Students should examine the customer
experience in detail and try to uncover areas for innovation, improvement, or unmet needs
that represent potential opportunities or problems for the business in relation to its
offerings, services, or overall customer engagement.

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