Question: Using the SCAMPER model ( Brand Storytelling, chapter 6 ) , examine and evaluate the impact of the digital storytelling campaign for The Hunger Games:

Using the SCAMPER model

(

Brand Storytelling, chapter

6),

examine and evaluate the impact of the digital storytelling campaign for The Hunger Games: Catching Fire

(

HBR Coursepack

)

and answer the following questions.

Using the SCAMPER model, how would the digital storytelling campaign differ if applied today?

Evaluate and compare the promotional mix to the intended audience of the digital storytelling campaign?

If the digital storytelling campaign for The Hunger Games: Catching Fire were relaunched today, what would be three measurable objectives that you would apply to this campaign?

How does the digital storytelling campaign for The Hunger Games: Catching Fire differentiate itself from competitors?

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