Using the scenario below with citation and reference

Primark and Consumer Responses to Ethical Fashion Retailing

A recent Mintel analysis has highlighted the negative environmental and social effects of the fast-fashion industry which is responsible for higher annual carbon emissions than international flights and shipping combined. A number of fashion retailers (e.g., Asos, Adidas, Hugo Boss, H&M, and Zara) have recently pledged to join the circular fashion economy which involves sustainable practice at each stage of the product life cycle, including sourcing, producing, selling and extending or repurposing products at the end of their life cycles. Fast-fashion retailer Primark has only recently started to address consumer concerns and desires over ethical and sustainability issues. Primark has trailed a range of more ethical and sustainable products at their Pop-up store in Shoreditch. This trial has gone well, and the new range has proved successful, but Primark is concerned about the willingness of consumers to pay higher prices for ethical products given the cost-of-living crisis in the UK with inflation running at levels not seen in the UK for several decades.

Create a research proposal for Primark investigating consumer concerns, expectations, and purchasing intentions around ethical retailing practices. The proposal will be used to inform a decision on whether Primark should extend this new range of products to its stores across the UK.

Explain the methodological choices and why your agency represents the best choice to conduct the proposed research and provide Primark with the information they require.

Include the following.

Introduction/Background

Aims and Objectives of the Research

Research Strategy and Design

Data Collection Methodology including Sampling.

Data Analysis Methodology

Limitations

Ethical Considerations

Conclusion including Timings.