Using the Shorter Online Library, locate an article written within the last six years that discusses the use of paid and or earned media Discuss how it impacts all four components of the marketing mix Be sure to include the identifying article information in your introduction, and include a summary of the article Finally, respond to the questions below How is paid and or earned media used in the overall marketing strategy of an organization (four Ps) What types of analytics are used to evaluate the effectiveness of these media Why do you believe earned media is more trusted than paid media What does the article say about the types of Internet marketing tools, social media, and analytics when used in paid earned media If this is not specified, what can you conclude about the types of tools used

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Question: Using the Shorter Online Library, locate an article written within the last six years that discusses the use of paid and/or earned media. Discuss how

Using the Shorter Online Library, locate an article written within the last six years that discusses the use of paid and/or earned media. Discuss how it impacts all four components of the marketing mix. Be sure to include the identifying article information in your introduction, and include a summary of the article. Finally, respond to the questions below.

How is paid and/or earned media used in the overall marketing strategy of an organization (four Ps)?
What types of analytics are used to evaluate the effectiveness of these media?
Why do you believe earned media is more trusted than paid media?
What does the article say about the types of Internet marketing tools, social media, and analytics when used in paid/earned media? If this is not specified, what can you conclude about the types of tools used?

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