Using the strategies, you learned today please provide a solution to the following problem: A software company has recruited a new Value Added Reseller partner and together they have completed their first collective sale to an end customer. General (end customer) requirements have been collected and contractually agreed; however, the following dialogue has now unfolded between the software company delivery team and the Reseller as the project begins: SW: "Thank you. We will review this information and get back on what (if any) changes are needed. In the interest of having a smooth flow during this implementation stage, would you be able to introduce us to somebody at 'End Customer' so that we can work directly with them? Of course, we would include your team on all communications." Reseller: "Thanks for your response. As PM for this project our model is for all communication with the client to flow through me as the PM. We will facilitate any communication with the client on your behalf as well. Please let me know if you have an questions or concerns. For this project to be profitable and to meet the end customer expectations it needs to be delivered as quickly as possible. Direct communication and fewest cycles is required for success. For future business considerations friction between SW and Reseller must also be minimized