Using the supporting materials provided below (see also Mintel Report, 2020) as guidance, and other reliable and academic sources complete the following:

Choose a UK Operating Car/Automotive companies from the following list:

1. Create a PRESTCOM analysis on the sector.

1. Evaluate the current marketing environment for your chosen retailer (E.g., Internet based vs. actual store sales, information from recent UK sales (current and future projections), footfall & consumer confidence.

1. A SWOT analysis for your chosen Automotive company.

1. Analyse three factors from your PRESTCOM/SWOT analysis which, in your opinion, are the most significant for your chosen. Make recommendations to the Marketing Director for future marketing plans.

MANUFACTURER SHARE OF NEW CAR REGISTRATIONS, (TOP 10 BRANDS) 2013 AND 2019