Using the SWOT analysis below for a FIVE-YEAR Development plan for Atlantic College Bahamas, develop a Strategic Plan based on the SWOT Analysis and develop an Action Plan for each of the five years stemming from your Strategic Plan. Be sure to use graphs and/or tables and include an executive summary.

SWOT Analysis

Summary: The SWOT analysis aids in displaying the internal strengths of and weaknesses that Atlantic College must address. It allows for the examination of opportunities presented to the company as well as potential threats. These strengths, weaknesses, opportunities and threats are as follows:

STRENGTH -

• Positive goodwill and reputation
• Safe and friendly campus
• tie-ups for well-known organizations
• Well defined fee structure.
• Devoted and expert faculty
• Student and faculty interaction with growing manner in studies
• Many accreditation program
• High return rate of students in their second year
• Very great successful rate of students progress.
• Full support of staff and faculty
• Developing broad-based competencies, specific knowledge and experiences needed in the workforce
• Offering programs in contextual learning and workplace skills
• Enhancing personal and professional growth that leads to more efficient and effective employees
• Utilizing practical, proven, current global best practices in education and training
• Creating opportunities for the development of effective communication and presentation skills for upward mobility and work-force success
• Offering personal and professional development opportunities for employers, employees, the unemployed, and retirees

WEAKNESS-

• Lazy responsiveness to understudy and local area needs
• Monetary vulnerability
• Internship opportunities
• Absence of pride of inner local area
• Restricted assets for workforce and staff advancement
• Student Advisory services
• Customer service
• No website access
• Not enough lecturers for existing classes
• Returning grades late and grades access
• Profoundly serious market for different workforce and staff
• Alluring building, ground, classrooms, labs, etc.
• Developed infrastructure, equipment for experiments/practical for all technical students in comparison to other organizations

Atlantic College weaknesses come from the lack of funding to launch out and grow the business. Therefore, the grant funds are to Purchase land for the expansion and renovation of the building and parking lot, Hire Employees, Website building and managing, and Marketing and Sales Channels. Additionally, the grant funds are to launch the advertising campaign for the new and improved facilities and services offered to the students in Nassau, Bahamas.

OPPORTUNITY-

• Suggestion and opinion are always welcome for every student staff materials.
• Increase services to current students
• Current plans call for a 9000 square feet facility
• Expanding academic studies and categories
• Expert faculty from all over the world
• Welcomes brilliant students from other countries
• Provide generous help for all students.
• Acceptance and updating of all changes according to the competitive environment.
• Learning while earning concept
• Learning lifelong study
• New construction
• Welcome new talent
• Technology advancement

THREATS-

• Perception of public
• Insecurity feeling of foreign students
• Development of new competitive colleges
• Different culture and norms
• Perceived rituals
• Unnecessary news from media
• Climate disturbances