Using the SWOT Analysis table and descriptions for T.J Maxx, fil out the Strategic Alternatives Matrix. Describe in a minimum of one paragraph per each action.

SWOT Analysis T.J Maxx SWOT Analysis Strengths 1. Consistent Financial Growth 2. Market Domination Opportunities 1. Advance into Growing Economies 2. Strengthen Online Aspects Weaknesses 1. Overdependence on the U.S. Market 2. Poor customer service Threats 1. Reputation of Credit Card Fraud 2. Increasing Competition Strategic Alternatives Matrix [Insert Company Name Strategic Alternatives Matrix Internal Strengths External Factors 1. Strength1 Factors 2. Strength Opportunities Strength-Opportunity (so) 1. Opportunity1 1. Strategic Action1 2. Opportunity2 2. Strategic Action2 Threats Strength-Threat (ST) 1. Threat1 1. Strategic Action1 2. Threat2 2. Strategic Action2 Weaknesses 1. Weakness1 2. Weakness2 Weakness-Opportunity (wo) 1. Strategic Action1 2. Strategic Action2 Weakness-Threat (WT) 1. Strategic Action1 2. Strategic Action2 T.J. Maxx - Strengths Strength 1 - Consistent Financial Growth T.J. Maxx, as the world's largest fashion retailer, has various advantages that keep it ahead of the competition. The first is the company's consistent financial growth. As stated in the Financial Performance Overview, in 2021, the company brought in $32.137 billion in revenue and continuously increases on a year-to-year basis. Strength 2 - Market Domination Another plus is the company's market domination. TJ Maxx is a strong brand in the world of fashion, with a big network in the United States and several other countries. As a result, it has a loyal following and customers, giving it a competitive advantage over other industry participants. T.J. Maxx also soars because of its dedication to providing high-quality merchandise to its customers. As a result, the chain has a devoted customer base that drives sales and ensures excellent profit margins. T.J. Maxx Weaknesses Weakness 1 - Overdependence on the U.S. market T.J. Maxx, as a company, has two big weaknesses that limit its potential in the fashion sector. One is as follows: The company's overdependence on the US market is the primary flaw. The majority of the company's business functions are now based in the United States. While this market has helped T.J. Maxx grow as a brand, it is at risk of collapsing in the event of an economic downturn. Weakness 2 - Poor customer service Another flaw is that some stores provide terrible customer service. Customers have been unsatisfied in recent years because of bad customer service. This could harm a business tremendously. Angry clients, for example, may demonstrate their dissatisfaction by purchasing products from competitors. These complaints further tarnish T.J. Maxx's reputation and may result in significant revenue losses. T.J. Maxx - Opportunities Opportunity 1 - Advance into Growing Economies T.J. Maxx has various potential to explore and remain at the top of the market, according to this SWOT analysis. The chain, for example, should tap into growing economies, particularly in Asia, such as: China and India. Such enormous marketplaces have the potential to significantly boost a company's growth and market share. While T.J. Maxx has a well-defined apparel line, it can broaden by adding things such as interior design items or electrical equipment to attract more customers. Opportunity 2 - Strengthen Online Aspects T.J. Maxx now allows customers to shop online and have their purchases delivered for no additional cost. To enhance revenue, the corporation should devote more resources to this system. This can be accomplished by making significant use of its website and social networking sites. T.J. Maxx Threats Threat 1 - Reputation of Credit Card Fraud T.J. Maxx unfortunately experienced credit card fraud which happened in various stores and have affected the company's reputation. The store offers in-store credit cards that do not have a reliable security system to withhold information to hackers. Most companies have a multi- point verification approach when it comes to logging into your account. While T.J. Maxx does not, causing many security hackers to use someone else's credit card and change the personal information on the account. Threat 2- Increasing Competition Competition can serve as a threat to various companies around the world. There will always be someone or something that will try to be better. There are many stores that try to live up to T.J. Maxx such as: Marshall's and Ross. These are bargain retail companies that have very competitive prices and merchandise against T.J. Maxx. This can be a huge threat as the company is in danger of having their customers take their business elsewhere