Using the SWOT matrix template as a guide, create a SWOT matrix for an office supply store. Consider how this information can help to develop marketing strategy. You will post your SWOT matrix to the discussion board as a Microsoft Word attachment. In your post, discuss which of the products strengths you will be leveraging in your marketing activities. In addition to your SWOT matrix, include one to two paragraphs describing how the company could use this information to develop marketing strategies and activities. Use specific details and examples.

SWOT Analysis Template State what you are assessing here_ (This particular example is for a new business opportunity. Many criteria can apply to more than one quadrant. Identify criteria appropriate too your own SWOT situation.) Strengths Weaknesses Criteria examples Disadvantages of proposition Gaps in capabilities Lack of competitive strength Reputation, presence and reach Financials Own known vulnerabilities Timescales, deadlines and pressures Cash flow, start-up cash-drain Continuity, supply chain robustness Effects on core activities, distruction Reliability of data, plan predictability Morale, commitment, leadership Accreditations etc Criteria examples Advantages of proposition Capabilities Competitive advantages USP's (unique selling points) Resources, Assets, People Experience, knowledge, data Financial reserves, likely returns Marketing - reach, distribution, awareness Innovative aspects Location and geographical Price, value, quality Accreditations, qualifications, certifications Processes, systems, IT, communications Criteria examples Market developments Competitors' vulnerabilities Industry or lifestyle trends Technology development and innovation Global influences New markets, vertical, horizontal Niche target markets Geographical, export, import New USP's Tactics: eg, surprise, major contacts Business and product development Information and research Partnerships, agencies Opportunities Threats Criteria examples Political effects Legislative effects Environmental effects IT developments Competitor intentions - various Market demand New technologies, services, ideas Vital contracts and partners Sustaining internal capabilities Obstacles faced Insurmountable weaknesses Loss of key staff Sustainable financial backing Economy - home, abroad Seasonality, weather effects