Question: Using the table format below design an extended (7Ps) marketing mix for the soft drink based on the target market identified in Section 2b above
Using the table format below design an extended (7Ps) marketing mix for the soft drink based on the target market identified in Section 2b above (who you would primarily target with this new soft drink product in terms of characteristics including demographics, benefit, behavioral and lifestyle?
the company's main focus should be on those people who are loving soft drinks such as adults and children's firstly in the local area and here the company tries to gain the feedbacks of people then they can slowly and gradually go for larger area.)
| New Soft Drink Product | |
| Product | |
| Place | |
| Price | |
| Promotion | |
| People | |
| Physical Evidence | |
| Process |
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