Question: using the table please answer the following Actual consumption: When someone says they drink juice or drinks fruit drinks daily, we assume they actually have

using the table please answer the following

Actual consumption:

  • When someone says they drink juice or drinks fruit drinks daily, we assume they actually have 0.7 of that drink on a typical day.
  • When someone says they drink juice or drinks fruit drinks weekly, we assume they actually have 0.1 of that drink on a typical day.
  • For all other answers, we assume that they dont drink the beverage at all.
  • There are 365 days in a year.

Using the data provided by GfK and the assumptions above, what are total estimated number of fruit drinks & juices (combined) that are estimated to be sold to consumers of each segment in a typical year (365 days)? The answers have been provided to you for the first column.

CALCULATION:

  • Estimated Units Sold Per Segment per Year = [(Segment Total Size) (% daily drink) (assumed daily consumption) (Segment Total Size) (% weekly drink) (assumed daily consumption) + (Segment Total Size) (% daily drink)(assumed daily consumption) (Segment Total Size) (% weekly drink)(assumed daily consumption)] 365
  • According to these estimates, how many beverages would we assume a typical person in each segment consumes per year?
    • CALCULATION:
      • Average yearly consumption per consumer = [For each segment, take the answersimmediately above]/[total size of segment]
using the table please answer the following Actual consumption: When someone says
they drink juice or drinks fruit drinks daily, we assume they actually
have 0.7 of that drink on a typical day. When someone says
they drink juice or drinks fruit drinks weekly, we assume they actually

Primary group Shopping Location: Availability of heatthy foods and beverages Primary group Shopping Location: Availability of heatthy foods and beverages

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