Question: using the table please answer the following Actual consumption: When someone says they drink juice or drinks fruit drinks daily, we assume they actually have
using the table please answer the following
Actual consumption:
- When someone says they drink juice or drinks fruit drinks daily, we assume they actually have 0.7 of that drink on a typical day.
- When someone says they drink juice or drinks fruit drinks weekly, we assume they actually have 0.1 of that drink on a typical day.
- For all other answers, we assume that they dont drink the beverage at all.
- There are 365 days in a year.
Using the data provided by GfK and the assumptions above, what are total estimated number of fruit drinks & juices (combined) that are estimated to be sold to consumers of each segment in a typical year (365 days)? The answers have been provided to you for the first column.
CALCULATION:
- Estimated Units Sold Per Segment per Year = [(Segment Total Size) (% daily drink) (assumed daily consumption) (Segment Total Size) (% weekly drink) (assumed daily consumption) + (Segment Total Size) (% daily drink)(assumed daily consumption) (Segment Total Size) (% weekly drink)(assumed daily consumption)] 365
- According to these estimates, how many beverages would we assume a typical person in each segment consumes per year?
- CALCULATION:
- Average yearly consumption per consumer = [For each segment, take the answersimmediately above]/[total size of segment]



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