Using the Teslas brand and target customer segment make specific recommendations regarding social media to influence attitudes and subsequent purchase intent.

Positioning Statement

VALS Experiencers are environmentalists, trendsetters, and those who want the latest and greatest, sleek design, technology advanced, fast, and popular car. Tesla gives customers the luxury and eco-friendly car experience due to the most advanced technology in the market so that customers have prestige and trendy eclectic cars in the market.

Value Proposition

VALUE PROPOSITION Value Proposition Canvas CANVAS TEMPLATE Product Customer Please enter your company, Dynamic product, and customer performanc information in the bottom left Affordability corner. Then click and drag the boxes below onto the canvas and Benefits Constant edit the text as needed. Wants Battery gives control out while driving High Quality longevity EV Range Edit text Experience Fears Energy Not being able Forward efficiency to store charge collision station is Always certain homes Edit text Features productive Needs Long battery Newest life - travel up Technology 326 miles with Edit text one charge Company: Tesla Use public Product: Model Y Ride a bike Substitutes transportation Ideal customer: Energy saver, tech savy Edit text Based on the work of k, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Out Mation No rights asserted