Using the UA $$ Google Merch Shop data

Report the Following Metrics:

$1.$ Pageviews

$2.$ Sessions

$3.$ Users

$4.$ Average time on page $($for the homepage$)$

$5.$ Homepage entries

$6.$ Homepage exits

$7.$ Pages per session

$8.$ Average session duration

$9.$ Site bounce rate

$10.$ Homepage bounce rate

$11.$ Total number of unique pageviews

E$-$Commerce

$12.$ Conversion rate $($for purchases$)$

$13.$ Total revenue

$14.$ Average revenue per session $($must be calculated, because it isn$$t reported directly$)$

Channel Analysis

$15.$ Which marketing channel yields the best traffic? $($Specify the metric you are using to

make this determination.$)$

Segmentation

$16.$ Segment traffic by device type. Which device provides better traffic?

$17.$ Segment traffic by browser type. Which browser type provides better traffic?

$2$

$18.$ Select one other segmentation dimension and apply it $($new vs$.$ return users, time of

day, location, or other$).$ What do you observe?