Using the Wiklund Method determine which of the 3 selected countries in this case is China, USA and Canada is the most competitive for the selected industry in this case is the Beer Industry.

To meet this objective you must:

• Using the PESTLE analysis prepared with your team previously, you will INDIVIDUALLY select 3 variables that belongs to different elements of the PESTEL.
• You will justify the importance of each variable for your decision making
• You will perform the method using a matrix format
• You will present the calculations made
• You will justify which country you consider the most competitive in the selected industry and why
• You will explain if your results match with the general competitiveness of the country measured for example by the competitiveness index of the World Economic Forum (WEF)