Question: Using the worksheet and data provided, please answer the following.prompt: The Ford Motor Company wants to decide if the company should provide a $1,000 incentive

Using the worksheet and data provided, please answer the following.prompt: The Ford Motor Company wants to decide if the company should provide a $1,000 incentive to purchasers of the Ford Fusion. Here are some details for the base case: - Year 1 price: $28,000 - Year 1 cost: $24,000 - 24% of the market purchases a Ford Fusion or competitive vehicle - 69% of everybody who last purchased a Ford Fusion will purchase the same vehicle again. - 31% of all people who bought a competitive car will purchase a Ford Fusion for their next vehicle - The market splits 50-50 - half are loyal to Ford and the other half is loyal to their current preferred manufacturer - Inflation rate is 3.5% annually - Profit hits the financials at the beginning of the year and The Ford Motor Company discounts the cash flows at 9.7% per year Using the worksheet and data provided, please answer the following.prompt: The Ford Motor Company wants to decide if the company should provide a $1,000 incentive to purchasers of the Ford Fusion. Here are some details for the base case: - Year 1 price: $28,000 - Year 1 cost: $24,000 - 24% of the market purchases a Ford Fusion or competitive vehicle - 69% of everybody who last purchased a Ford Fusion will purchase the same vehicle again. - 31% of all people who bought a competitive car will purchase a Ford Fusion for their next vehicle - The market splits 50-50 - half are loyal to Ford and the other half is loyal to their current preferred manufacturer - Inflation rate is 3.5% annually - Profit hits the financials at the beginning of the year and The Ford Motor Company discounts the cash flows at 9.7% per year

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