Question: Using theory and examples; a) Compare and contrast the implications of grey marketing for brand owners and their authorised resellers marketing their products in 'intensive'

Using theory and examples;

a) Compare and contrast the implications of grey marketing for brand owners and their authorised resellers marketing their products in 'intensive' distribution channel systems and in 'selective' (or 'selective and exclusive') distribution channel systems

b) Explain how brand owners can combat grey market activity

Please help me by giving a short answer that contains the most important information

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