Question: Using these VALS indicators VALS Segments 1 . Innovators. Innovators are successful, sophisticated people who have high self - esteem. They are motivated by achieve
Using these VALS indicators "VALS Segments
Innovators. Innovators are successful, sophisticated people who have high selfesteem. They are motivated by achieve ment, ideals, and selfexpression. Image is important to these consumers.
Thinkers. Thinkers are ideal motivated. They are mature, reflective people who value order and knowledge. They have relatively high incomes and are conservative, practical consumers.
Achievers. Achievers have an achievement motivation and are politically conservative. Their lives largely center around church, family, and career. Image is important to this group, and they prefer to purchase prestige products
Experiencers. Experiencers are selfexpressive consum ers who tend to be young, impulsive, and enthusiastic. These consumers value novelty and excitement.
Believers. In some ways, believers are like thinkers. They are ideal motivated and conservative. They follow routines, and their lives largely center around home, family, and church. They do not have the amount of resources that thinkers have, however.
Strivers. Strivers are achievement motivated, but they do not have the amount of resources that are available to achievers. For strivers, shopping is a way to demonstrate to others their ability to buy.
Makers. Makers are like experiencers in that they are moti vated by selfexpression. They have fewer resources than experi encers. They tend to express themselves through their activities, such as raising children, fixing cars, and building houses.
Survivors. Survivors are very low on resources and are constricted by this lack of resources. They tend to be elderly consumers who are concerned with health issues and who believe that the world is changing too quickly. They are not active in the marketplace, as their primary concerns center around safety, family, and security." discuss the top that you feel fit your personality. How do these segments of your personality impact your purchases? The answer should be at least pages
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