Question: Using this, we can try to value Procter and Gamble (P&G), a fourth company in the same industry. P&G generated an EBITDA of $17.4 billion

Using this, we can try to value Procter and Gamble (P&G), a fourth company in the same industry. P&G generated an EBITDA of $17.4 billion for the fiscal year finishing on June 30, 2016. What do you think is a reasonable estimation of P&G's Enterprise Value, and how did you come to this value? Company Avon Products L'Oreal Shiseido Enterprise Value/EBITDA 8.91 17.42 11.20

Company Avon Products L'Oreal Shiseido Enterprise Value/EBITDA 8.91 17.42 11.20

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