Question: Using Under Armour and its industry you will use for your final Portfolio Project Option #1 as well as an appropriate developed country identified for

Using Under Armour and its industry you will use for your final Portfolio Project Option #1 as well as an appropriate developed country identified for expansion by this company, complete the following:

Propose a mode of entry for Under Armour into Australia. Then appraise whether alliances would be beneficial, including the rationale for your decisions.

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