Question: Using value chain analysis, which primary and secondary activities would you consider to be most and least valuable for a company like Facebook? What is

  1. Using value chain analysis, which primary and secondary activities would you consider to be most and least valuable for a company like Facebook?
  2. What is meant by the term "best practices"? Why does it matter whether a company utilizes best practices in performing the activities comprising its value chain

  3. Using the financial ratios provided in Table 4.1 and the financial statement information presented on page 117-119 for Urban Outfitters, Inc, calculate the following ratios for Urban Outfitters for 2017:

    a. Gross profit margin b. Operating profit margin c. Return on shareholders equity i. Inventory turnover ratio

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