Question: Using VIRN test, identify Coles Supermarket's four key resources and assess the competitive power of each of those resources. (choose four resources from firm's borrowing

Using VIRN test, identify Coles Supermarket's four key resources and assess the competitive power of each of those resources. (choose four resources from firm's borrowing capacity, firm's ability to generate internal funds, firm's formal reporting structure and its formal planning, controlling and coordinating systems, sophistication and location of a firm's plant and equipment, access to raw material, knowledge, trust, managerial capabilities, organisational routines, capacity to innovate, brand name, or perceptions of product quality, durability and reliability)

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