Question: Using what you know about Home - Style through our course work, textbook materials, and any relevant research, prepare your specific recommendations for this new

Using what you know about Home-Style through our course work, textbook materials, and any relevant research, prepare your specific recommendations for this new service design.
1. Describe the Product Bundle in terms of:
o The physical resources needed (people, equipment, furniture, etc.)
o The accompanying goods that are purchased or consumed by the customer, or provided with the service (bags, tins, napkins, etc.).
o Explicit services (the essential/core features of a service, such as stocking, cashiering).
o Implicit services (ancillary/extra features, such as friendliness, courtesy, cleanliness).
2. Create a service blueprint for the customer, cashier, and production line. (backstage contact, e.g. how will ordering and stocking occur for the retail shop)
o Establish boundaries for the service and decide on the level of detail needed.
o Identify and determine the sequence of customer and service actions and interactions. The service blueprint is useful for employee training.
o Develop time estimates for each phase of the process, as well as time variability. This helps establish staffing levels needed.
o Identify potential failure points and develop a plan to prevent or minimize them, as well as a plan to respond to service errors.
3. Answer the following additional questions:
o How will the use of technology affect your service design?
o What managerial challenges do services present that manufacturing does not?
o What impact will the cookie shop sales have on the production line? What level of interaction do you recommend between the retail shop and the production line to keep both operations running smoothly?

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