Using your ideas below and your findings, you are required to complete the activities and answer the questions below.

The ideas:

Nestl

Nespresso, Nescafe, Milo, Purina, Maggi

Food manufactory

Nestle is a global food and drink firm based in Switzerland. "Good Food, Good Life."

Nestl aspires to be the company for nutrition, health, and wellbeing.

The team will contribute to the collaborative creative process by generating, expanding, and developing ideas into well solutions.

My responsibilities include coming up with new product ideas and campaign concepts and working with the team to develop these ideas into a final product.

Team member 1 role is to come up with new product ideas

Team member 2 role is to come up with new campaign concepts.

Team member 3 role is to develop the ideas into a final product.

Honesty, respect are characteristics of trustworthy and ethical conduct in the creative process. The marketing department of Nestle has developed several fresh product concepts and marketing campaign ideas that would boost sales and profits for the business. A new range of Nescafe coffee, a new Nespresso machine, and a new Milo taste are some of these new goods. For each of these goods, the marketing team has also created fresh campaigns that they hope will boost Nestle's sales and earnings.

For individuals who wish to enjoy a good cup of coffee without compromising on quality, the new range of Nescafe coffee will be marketed as a premium coffee. People will be able to create their own great coffee at home using the new Nespresso machine, which will be touted as being practical and simple to use. The new Milo taste will be promoted as a light, healthful beverage that is suitable for consumers of all ages.

I have picked Nestle as my target firm, and I have utilized the brainstorming process to generate three product ideas that might boost Nestle's sales and earnings. The initial concept is to develop a new range of calorie- and sugar-free, nutritious snacks. This might be promoted as a more wholesome option to common snacks like candy bars and cake. The second concept is to develop a brand-new range of goods that are especially geared toward youngsters. This could include foods like wholesome beverages, snacks, and cereals. The third concept is to develop a brand-new range of goods that are especially geared at elderly consumers. This may apply to items like dietary supplements and wholesome snacks.

The brainstorming method, in my opinion, is the most effective way to come up with fresh concepts since it promotes an open flow of ideas. Additionally, it fosters strong teamwork, which is crucial while working in a group. I believe it is crucial to keep an open mind and refrain from criticizing while giving others' ideas constructive critique. Instead, it's crucial to highlight the ideas' advantages and make recommendations for how they may be made better.

I developed three concepts with my team, and they are as follows:

1. Developing a new range of wholesome, calorie- and sugar-free snacks.

2. Establishing a new range of goods geared exclusively for youngsters.

3. Developing a fresh range of goods aimed exclusively at elderly consumers.

Activity 1

Question 1:

In collaboration with the team, use a creative thinking technique (brainstorming, 6 hats, etc) to come up with at least three (3) advertising ideas to promote the new products you have identified in your ideas.

Question 2 (Presentation):

Prepare a short presentation to present the products and advertising ideas you came up with

Make sure to clearly communicate to your colleagues using language and features suitable to diverse audiences

Use listening and questioning techniques to elicit the views and opinions of others and to confirm understanding

Activity 2

Question 1:

Explain how you will support team members to meet task requirements

Question 2:

Use the table below to reflect on a personal level of participation, relationships with others and personal behaviour in the collaborative process

Expectation	Performance Rating 1= low/bad, 5 = high/very good	Comments/Suggestions
Level of participation
Motivation
Personal behaviour:
Listening to others
Show compassion and kindness to everyone
Respond and give constructive feedback
Relationship with others
Communication quality
Frequency of communication
Etc.

Question 3:

Using the self-reflection outcome identify and act on ways to enhance your own ability to contribute effectively to a collaborative creative process

Activity 3

Question 1:

Use the email format below to seek feedback from others on personal contribution and participation

To: From:

Date:

Subject:

Dear team

Question 2:

Identify and explain at least two (2) strategies to develop teamwork in a collaborative creative process

Question 3:

Identify and explain at least two (2) techniques for maximising the potential for creativity in a team